Integrated Brand Management Reputation Special Interest Group

Question: Discuss about theIntegrated Brand Managementfor Reputation Special Interest Group. Answer: Introduction Brand is defined as the name given to a good or service from a precise source. Brand is often used in the same context as that of the word trademark. Integrated brand strategy is a complementary aspect that refers to the incorporation of the entire set of capability of a firm into a flawless system with an objective of exemplary customer satisfaction. On the other hand, integration of brand is different as it describes how a good is wicker into a TV show or movie. With large volumes of data across several marketing channels, brands are confronted to organize as well as active the correct data resources in order to maximize performance of cross-channel (Vallaster and von Wallpach 2015). The segmentation strategy is mostly used to make a brand measurable, considerable, available as well as differential and actionable. In order to optimize efficiency of brand management, it is imperative to align brand segmentation as well as activation. A successful segmentation of brand helps to increase top of mind awareness, likeability of brand as well as brand purchase. A brand strategy is an action that helps customers to connect with a business through recognition. It is imperative to increase awareness of brand if an individual starts a new business. On the other hand, integrated brand strategy stresses the magnitude of a reliable, flawless as well as multi-dimensional experience of a brand of the customer. The example of Apple computer brand helps to illustrate an integrated brand strategy. The advertising approach that they follow is simple as they only display a sleek, up-to-date product that works rapidly and also in ways that the rivals never thought possible. The already-successful companies will also be able to get benefited from integrated brand strategy (Rosenbaum-Elliott et al. 2015). References Rosenbaum-Elliott, R., Elliott, R.H., Percy, L. and Pervan, S., 2015.Strategic brand management. Oxford University Press, USA. Vallaster, C. and von Wallpach, S., 2015. Brand Strategy Co-Creation. InThe 10th Global Conference of the Academy of Marketing's Brand, Corporate Identity and Reputation Special Interest Group 2015.